![]() That’s why it’s important to plan and make sure you make the most of the holidays. The time trends report lets you monitor and compare the popularity of search terms and topics over time.įor many marketers, especially ecommerce, seasonality is a great opportunity to drive more sales. On the other hand, if you notice a location where your competitors are not quite popular, you may want to take this advantage to enter the market and become the leader. If your popularity in the key market is less than your competitor’s, you can consider running more brand awareness campaigns or creating more content for the target market. You can easily see how your competitors are doing in different locations.įor example, in the table below, I compare the popularity of five different streaming services - Netflix, Disney+, Apple TV+, HBO Max, and Hulu. You can also filter the map by different periods to see how your brand’s popularity has evolved.Īnother useful thing you could do on this page is benchmark competitors. For example, you can quickly see people show strong interest in Netflix in Canada, the US, Brazil, France, India, Australia, etc. You can add Netflix to the map and see where Netflix is popular. Let’s say you’re Netflix’s Brand Manager. The map is a good place to monitor your brand awareness across key markets. However, if I want to check Netflix’s popularity in certain cities in the US, I’ll have to choose ‘the US’ as my location when configuring the report - which I’ll show you how to do later. In this example, I chose ‘worldwide’ as my location and broke down my search term by region. This decision will affect the data in your report. You can choose to filter your search term by different regions or subregions. ‘Interest by region’ shows you the location where your search term is the most popular during a certain period. The ‘country breakdown’ page lets you monitor the interest of a search term in different locations. Let’s take a closer look at each page to see what’s in it for you and how you can analyze your Google Trends data. ![]() ![]() Time trends: shows search terms and search interests over certain time periods.Country breakdown: shows search terms and search interests by country.The Google Trends dashboard consists of two pages: Rather, the results are presented on a scale from 0 to 100, where 100 is the location with the most searches and 0 means there was not enough data for the term, or the search interest here is too small compared to the top locations. Google Trends dashboard for Google Data Studioīefore exploring the dashboard, it’s worth noting that Google Trends won’t tell you the exact search volume. Without further ado, let’s get right into it. However, if you’re looking for a Google Trends connector for Data Studio and already know what you’re doing, feel free to start your free 14-day trial of Supermetrics. Share the results with your teammates or clients.Identify potential business opportunities.Monitor the performance and evolution of relevant topics.That’s why I’ll share with you an automated Google Trends dashboard for Google Data Studio that will help you easily: However, more often than not, you may find keeping track of hot topics and search terms manually in Google Trends very tedious and time-consuming. And social media marketers can use the tool to stay ahead of trends. Performance marketers can use it for campaign planning. Content marketers can use Google Trends to search for keywords. In config section you have to add token in order to get proper data for selected user.Google Trends is a great tool for understanding what your audience is interested in or curious about. I'm trying to build connector to pull data from REST API.
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